As we enter 2026, the world of work is changing faster than ever. This makes the new year the perfect time to update your LinkedIn profile.
To stand out, you need to make sure your profile is current, matches your goals, and truly connects with the people who view it.
To succeed on LinkedIn this year, you should focus on two major forces: the rise of Artificial Intelligence (AI) and the increasing need for human connection.
Here are three simple ways to make LinkedIn work for you:
1. Be More "Human" Than Ever
In 2026, AI is everywhere. It can write posts, create images, and even handle messages. Because so much content is now "machine-made," people are craving real human connection.
How to do it: Don’t just list your job duties. Share your unique stories, your personal values, and what you are passionate about. When your profile feels like a real person is behind it, people are more likely to trust you and want to work with you.
2. Use Video to Build Trust
Plain text is no longer enough to get noticed. Video has become the most powerful tool on LinkedIn because it allows people to see your face, hear your voice, and feel your energy.
How to do it: You don’t need a professional film crew. Record short, helpful videos or use LinkedIn’s video features to introduce yourself. Video helps you build "digital intimacy," making your followers feel like they actually know you before they even meet you.
3. Focus on Quality Conversations, Not Just Numbers
Years ago, people focused on having as many connections as possible. In 2026, the goal has shifted to building a meaningful community.
How to do it: Instead of just "lurking" (watching without interacting), start talking. Comment on other people's posts with helpful ideas, share content that solves problems for your audience, and focus on helping others. When you provide value to your network, your own influence grows naturally.
The Bottom Line
To win on LinkedIn in 2026, you don't need to be a tech expert. You just need to be yourself, use video to share your message, and focus on helping others.
By combining the efficiency of new technology with a personal, human touch, you will stay ahead in your career.
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